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By Shawn Askinosie with Lawren Askinosie
Published by Tarcher Perigree, a division of Penguin Random House
Everyone wants to be fulfilled by their work. We want to feel like we're doing something valuable and making the world a better place. And if we can live out our passion too, well, that's the dream. We want to work with a team that's engaged, in a place where we can come alive, and contribute to something bigger than ourselves.
In Meaningful Work: A Quest To Do Great Business, Find Your Calling, And Feed Your Soul, Shawn shares that not only is all of this possible, it's imperative for the success of our economy, our businesses, and ourselves. From quitting his law career at the height of success, to the fervent search for his passion, and ultimately the creation of his internationally-recognized direct trade chocolate company, Shawn shares his hard-won insights into doing work with heart and creating a business with a soul.
But what if you're unsure of exactly what your calling is? Or you know, but you don't know where to start?
Whether you're an entrepreneur, executive, or team leader, it's possible to imbue your organization—and employees—with purpose. Meaningful Work teaches us how. Through personal stories, how-to's, and lots of examples from Askinosie Chocolate, Shawn explains how to find your personal vocation, apply it to your workgroup or organization, and watch your business—and the people in it—flourish.
At the end of each chapter, you'll find exercises to help you take action toward finding meaning in your work, cultivating community, and being a beacon in this new kind of capitalism.
Uncover your next step through the exercises, how-to's, and examples of Askinosie Chocolate's award-winning business model,
including topics such as:
• Direct Trade
• Open Book Management
• Profit Sharing
• Small Business
• Reverse Scale
• Kinship & Community
• Visioning & Goal-Setting
• Creating A Rule of Life, A Monastic-Inspired Guide To Living Intentionally
• Chocolate stories, of course
Meaningful Work takes the wisdom of one social entrepreneur and distills everything you need to know to create a work-life that's filled with passion, purpose, community, and fulfillment.
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Praise for Meaningful Work
“This is a groundbreaking book, a book that will change the way you see the world. It's about far more than chocolate. Shawn and Lawren have shared the wisdom of the ages, a book about faith, fairness and love. A must read.”
—SETH GODIN, author of Linchpin
“Meaningful Work is a beautiful and candid account of a brilliant entrepreneur's journey to self-actualization—personal, professional, and spiritual—and the resulting birth of Askinosie Chocolate. Here is a family business that provides genuine meaning and soul-nourishing purpose to everyone in its path. Shawn Askinosie’s commitment to the welfare of his stakeholders—and their reciprocal devotion to the Askinosie mission—represents the height of achievement in purpose-driven business.”
—DANNY MEYER, founder and CEO, Union Square Hospitality Group; New York Times bestselling author of Setting the Table: The Transforming Power of Hospitality in Business
“I have witnessed the evolution of Askinosie Chocolate. It has been a courageous journey which had to have been guided by a higher authority. This message is one for all of us who have a feeling or desire to do something we believe in and lay everything on the line to get there.”
—JACK STACK, founder and CEO, SRC Holdings; author of The Great Game of Business
“If you're looking for help in making your work and life more meaningful, Shawn's book is a must read. If you're already flourishing and feeling grounded in how you life is going, ... you'll really want to read it. And if you think you don't need to hear his message, well, to paraphrase Shawn, you probably ought to read it twice! Meaningful Work is a not-be-missed-inspiration for all of us!”
—ARI WEINZWEIG, cofounding partner, Zingerman's Community of Businesses; and author of Zingerman's Guide to Good Leading, Part 4, The Power of Beliefs in Business
“If I were to begin the journey of social entrepreneurship all over again, I would do it with this book in one hand, and a bar of his finest chocolate in the other!”
—ANDY PUDDICOMBE, cofounder of Headspace